Why WhatsApp Marketing?
WhatsApp is a modern way of connecting with others for socializing, business purpose, collaboration, etc. WhatsApp is one of the app, in which we can send a text message, voice messages, video calls and audio calls without any charge. 82% of population in India is using WhatsApp which makes it a great platform for business promotion. On WhatsApp, you can communicate without any restriction on media as it supports image, text, pdf, audio, and video.
Benefits of Whatsapp Marketing-
- Better engagement:
WhatsApp is known for its massive reach and engagement. Customer Engagement is a highly essential part of all business firms. By doing WhatsApp marketing business person can revert to the queries of the customer in no time and can easily take feedbacks on their goods or service. As 82% of active WhatsApp users, you can have chance to engage with targeted customers and can generate leads as well. WhatsApp messages can be customized with images and video which makes more engaging. Whatsapp is used by 109 countries so marketing can be done globally as well
- Real-Time Service
The main objective of marketing is to reach the customer at the right point in time. Businesses can provide real-time answers to customer’s queries through WhatsApp by text, voice call or video call. It takes even less than 7 seconds to receive WhatsApp message which makes it really fast service due to which customers engage better.
- More Interactive
Whatsapp marketing is more beneficial for customer as well as for business.
A businessperson can interact more with customers like can easily take feedbacks on their goods or services whereas customers can easily resolve their queries if they have any related to business.
- Creative offers and promotions/Flexible
It is one of the best ways to introduce new products or share daily offers due to the available feature of WhatsApp. Like with creative you can add a short description of your product by using business WhatsApp you can also set business name, profile, website, description and verified business accounts will get green checkmarks too.
- Higher CR
According to the Stats, 70% of WhatsApp user uses app daily and out of them, 98% opens the message, therefore, more chances of conversions. CR can also be increased by sharing the catchy digital images, videos, banners, by adding status, etc for the sake of promotions of any services and goods.
- Mobile Friendly
As the usage of smartphone is increasing WhatsApp is the best way to connect with potential customers and audience. Most of the people these days prefer texting over calls so whatsapp promotion makes it easy for business to promote their product through whatsapp without a bar on type of media to use for promotion.
- Direct Customer Feedback
The major scope of whatsapp marketing is that it helps form a better and strong relation with customers. Businesses can interact with customers directly through whatsapp without involvement of any third party therefore direct feedbacks. It will help business to know real performance of their company which will ultimately help company to improve its product.